I can’t view that KFC commercial for the grilled chicked the same way anymore. Not after reading this post over at Stuff White People Do. Really, the more I see it, the more ridiculous it seems. What IS the point of the Asian people dressing/acting that way? Read the swipe below and draw your own conclusions:
Perpetually Think of Asian Americans as Foreigners
I don’t normally post commercials, especially for a grossly abusive and unhealthy outfit like KFC. I’m posting this one because it exemplifies so well something that white people often do–think of Asian Americans as perpetual foreigners.
I mean . . . is this for real?
As Angry Asian Man points out about this ad,
As you can see, it features folks of varying size, shape and color debating the merits of fried versus grilled chicken… including two Asian dudes dressed in ethnic costume for no apparent reason. Seriously, everyone else in the commercial is dressed “normally,” but these two Asian dudes — speaking in heavily accented Engrish, for good measure — are going full Oriental.
What is the reasoning behind this? Once again, the Asian guys serve as the funny foreign element in the commercial — looking, speaking, and at the end of the spot, dancing like silly-ass fools. That’s racist!
I don’t know, perhaps KFC would like to hear from you about this. Customer contact info here.
Law Professor Frank Wu calls the racist phenomenon exemplified by this ad the “perpetual foreigner syndrome.” The term should be self-explanatory, but for many, it’s not. Wu’s label basically identifies a common American conception of Asian Americans as outsiders, as “un-American,” no matter how fully they signal their American-ness.
Advertisements like this one play up to and perpetuate this syndrome. Ordinary Americans demonstrate that the syndrome has penetrated and infected their psyches when they laugh along with such portrayals, and when they think of those who object to them as oversensitive purveyors of “political correctness.”
I called KFC and complained. It took a few minutes to get through, but then I spoke to a pleasant and very cooperative person, who wrote down my complaint and promised to “pass it on to upper management.” I added my voice to what I hope becomes an indignant clamor, demanding that they take the commercial off the air.
Will you call? (I don’t see an email address on their contact page.)
Donwill posted this up last month but I just got around to watching it. Glad I finally did because it made me chuckle. Granted, it got a bit weird toward the end but hey, who am I to judge? No nudity but “balloon animal” sex is depicted so if that’ll get you in trouble at work sucks for you. Should have an office instead of that lame cubicle anyway.
No, not that India and Musiq yaddermean.
Yo, wtf? I know I’m probably late because I don’t get TV over here but um, AXE is wildin! AXE Body Spray has always employed interesting commercials i.e. women uncontrollably tearing away at men who wear their fragrance, but this one had me rolling.
According to their website:
AXE Dark Temptation is the new fragrance by AXE inspired by what women love most…chocolate.
AXE Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including hot chocolate amber and red peppercorn, to bring modern sophistication to this distinctive fragrance.
I mean, I’ve always been partial to men of a more chocolatey complexion, but this? Hahaha! “Dark Temptation” sounds like a male stripper in a leather thong or the label on a box of black dildos.
Also, are we to assume that if chicks are eating his nose, biting his butt and tearing off his arms, that they’re all over his chocolate peewee too? AXE, yall ain’t slick!
Let’s bet: How long before someone uses the term “blackface” in relation to the commercial?
I love the French. Europeans just don’t give a fuck when it comes to ‘keeping it real’ and sex. I’m late, but check out these ads for AIDS/safe sex awareness from France c/o AIDES. Illustrates the hell out of the point, right?
I don’t know why, but people are still not getting the message: Unprotected sex is like screwing a scorpion or getting head from a hairy ass spider. Ew? I really like how the first ad with the woman and the spider depicts oral sex. Ask 10 people and I bet you 10 people will tell you that while they might use protection while having sex, they don’t use anything when giving/receiving oral. It’s the dumbest thing smart people do. Videos from AIDES.org after the jump
99 – A new men’s fragrance from Rocawear. If you were watching Vh1’s Hip Hop Honors last night, you saw the commercial for 99 about 99 times. I have no real opinion on the cologne, particularly since I haven’t smelled it. Some people are hating on the fact that it’s “Jay-Z’s fragrance” like that makes it wack off top. Maybe it does. Then again, Sean John’s Unforgiveable and Britany Spears’ Curious are selling like hotcakes.
My beef is with the commercial. See it here:
You see a beautiful woman in the shower, walking around in sexy lingerie, checking her messages. BEEP! “Hey baby it’s me, gotta work late tonight. Don’t wait up.” So what does she do? She sniffs his collar (which we are to assume carries the lingering scent of 99, not neck sweat).
What part of the game is that? Ladies, do you take kindly to getting all sexified and dolled up, only to have your man say don’t wait up?! Besides, years of movies, television and bad novels has taught us that “work late” is a euphemism for bang the secretary out on the desk. I don’t think so Jigga! That commercial is so stupid. Well, stupid except for the loop of “I Know” in the background. I love that beat.